House of Gatsby was never going to be made anywhere ordinary. The brand was conceived in New York and shaped by a global ambition — but every bottle starts in Fort Myers, Florida, at a family-owned craft distillery that turned out to be exactly the right kind of partner.
A distillery that listens
Big producers don't change their stills to suit a single brand. Small, family-run distilleries can. From the first conversation, the Fort Myers team treated the recipe as a collaboration: longer macerations where we wanted them, lower-pressure runs where they made the citrus sing, cuts made by hand rather than by schedule. The result is a spirit that tastes the way it was designed to taste, not the way the equipment found easiest to produce.
Why Florida
Sourcing was the second reason. Two of our nine botanicals — Florida Orange Peel chief among them — come from within driving distance of the still. Provenance isn't a marketing line when the orchards are an hour from the bottling line.
Built in Florida, dressed for New York
The label, the bottle, the typography, the launch in Manhattan — that side of the brand was deliberately built to belong on a hotel bar shelf in midtown. The contrast is the point. Quiet craft on one coast, loud confidence on the other. Both true at the same time.
House of Gatsby is America's most ambitious new gin brand precisely because it didn't try to be from anywhere it wasn't.
